AGILE AS A LION,
POWERFUL AS THE PRIDE

Infinite Roar is Publicis Media’s boldest new agency – fast-growing, boundary-breaking, and built to command every channel with precision and power. 

Rooted in the lion-hearted lineage of Publicis, they carry forward the spirit of the world’s first standalone media agency – now reimagined for today’s connected world. Their model eliminates silos and delivers the right expertise, at the right time, enabled by Publicis Groupe’s “Power of One” approach.  

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The Brief

Create a new website for Infinite Roar based on a pre-existing CMS to expedite launch time.

The Scope

  • UX  support
  • New brand application – font, imagery, colour palette and imagery
  • Updated website copy and messaging
  • Updated components to facilitate new design style
  • Custom template development
  • On-going hosting and site maintenance

The Outcome

A re-skinned version of a pre-existing WordPress CMS with additional templates, components and functionality that brings to life the new Infinite Roar brand.

My team partnered with Publicis Pro in Summer 2025 to build a new website that reflected the depth of our agency’s expertise. We found Publicis Pro to be responsive, collaborative, and able to move quickly against a compressed timeline. Their guidance on where to leverage existing resources and where targeted additions would make the biggest impact helped us work efficiently while still clearly communicating our unique perspective.

Jay Hairston, CEO