A GLOBAL COMMUNICATIONS AND MARKETING GROUP

Publicis Groupe UK is a marketing and digital transformation business. 7,000 people and 30 agencies working together to solve client challenges and unlock growth.

Their ethos – Viva la Difference – and single Groupe structure, seamlessly delivers cross-capability teams and work that is free of silos and siloed thinking.

They deliver the best of both worlds; strong agency brands with distinct cultures that produce amazing work and a simple Groupe structure that facilitates and rewards collaboration.

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The Brief

Publicis Groupe UK was looking to launch a new website in order to grow their brand and reputation and drive new business via data capture of prospective clients. Specifically, the website needed to:

  • Showcasing the Pub Groupe brand including their practices, agencies, experts and expertise
  • Being easily understood & easily navigated by key target audience
  • Delivering an experience that makes employees proud to be part of Publicis.

The Scope

  • UX critical paths and user flow mapping
  • 17 x mobile, tablet and desktop template designs
  • ACF flexible WordPress instance development
  • Pardot/Salesforce integration
  • iCims job board integration

The Outcome

A Publicis Pro hosted and maintained WordPress site that is easy to manage, update and extend as Publicis Groupe UK continues to expand it’s offering – whilst generating quality leads for the UK agency network with over 500 new MQLs generated in the past 12 months.

 

 

Publicis Pro brought best in class B2B expertise and a clear understanding of what we were trying to achieve from day one. They helped us create a front door for Publicis Groupe UK that not only showcases the best of our work, but also acts as an effective lead generation platform.

Having everything in house has been a real advantage, from integrating with our Groupe Salesforce instance to utilising Pardot to capture and track leads.

Matt and the team are very responsive, easy to collaborate with, and able to move quickly as things evolve. I would strongly encourage anyone currently managing their website outside of the Groupe to consider bringing it in house with Publicis Pro, it genuinely makes things a lot easier.

Oli Baxter-Hughes - Senior Marketing Manager